Story.Lab
Next level storytelling: stories that touch and linger
The training in which you discover how your story bridges the gap between personal and professional life.
How do you weave your personal experiences into a business message without it becoming awkward or too vague? How do you ensure that you can show yourself during a business presentation? How do you respond to the feelings of the people opposite you?
Story.Lab is a one-day training for those seeking that balance. In which you learn to play with perspective, structure and timing. You’ll discover how to use anecdotes from your life to reinforce your point, without it having to be about you.
No dry models or standard formats, but creative sprints, inspiring examples and honest feedforward in a setting that challenges you in the right way.
Because your story deserves to be heard.
Also in a business context. Especially in a business context.
What can you expect?
- From memory to hook
You will learn how to turn your story into a memory for others.
- Playing on the feeling
You learn to use your audience’s emotions.
- A practice stage that feels like home
You test and refine your story in a small group. And receives tailor-made feedback.
- Structure without a strict corset
You will receive tools to shape your story with rhythm, imagery and tension building.
- A blueprint that continues to fascinate
Afterwards you will go home with a blueprint for all your future presentations.
Who is this training for?
For those who feel:
- “I want to take people along in my story, but it often remains too abstract.”
- “I have experienced something, but what is the link with my work?”
- “I want to remain businesslike, but also touch personally.”
- I am often told that I should show a little more.”
Whether you’re speaking on a stage, rallying a team behind a project, convincing a client with your vision, or writing a LinkedIn post that resonates — in the Story.Lab training, you’ll learn to choose, tell, and tailor stories so they land and stick.
What's in it for you?
- Stories that touch and fit your business goals.
- Understanding what makes a story powerful.
- More freedom to show yourself without it becoming too much.
- The art of being yourself, remaining professional, and leaving an impact.
Practical
Duration
1 day
Location
always in an inspiring and unique location, hand-picked by Mark
Trainer
Mark Huis in ’t Veld A.k.a. That Guy in Blue.
Investment
€499 incl. VAT
Including:
lunch, work materials, personal attention, follow-up, Lab membership. Enjoyed it.